Eligibility Criteria
- Business MUST be a member of the Fifteen Percent Pledge's Business Equity Community
- In order to be eligible businesses must sign up and submit full business details, any missing business data will render applicant ineligible
- Business must have an annual revenue of at least $100K and no greater than $1 million
- Business must have between 2-10 employees, including the founder.
- Business fosters inclusivity and showcases community impact by pushing against systemic infrastructures that have not prioritized unique consumer needs
- Business must sell a product or good.
- Business must have at least 51% female ownership.
- Business must sell a CPG product that is NOT in the Beauty Category: skincare, makeup, hair care, body care, nail care, fragrance, wellness products such as supplements, ingestibles, and nutritional powders
- Winning businesses must use grant dollars only towards marketing, manufacturing, R&D
- Businesses must be based in the United States.